Sunday 21 May 2017

Marinakis makes postive impression with both actions and words

The bitter experience of the last five years has turned us into an odd bunch of fans hasn't it? Most sets of supporters who crave a takeover probably want to hear their new owners talk about spending big in the transfer market, with grand plans and big targets. We, on the other hand, went misty-eyed at the mention of a chief commercial officer, chairman and CEO.



This sweet sensation of structure, having been a rudderless ship in rocky waters for five long years, meant that Evangelos Marinakis and Sokratis Kominakis announced their arrival at the club this week with immediate action, not just words. With one statement they managed to put in place a professional-looking hierarchy for the club, something Fawaz and co never seriously managed.

While I'm not going to pretend I know Nicholas Randall, Ioannis Vrentzos or David Cook, their biographies show that they are people with real substance who know both how to run football clubs and how to run commercially successful operations. Both of these fundamental skills were completely absent under the old regime. In some respects this trio, alongside Sam Gordon, have a blank canvas on which to build a new business and, with their credentials, should quickly be able to make an impact.

In fact, in many ways, they already have. Remarkably we're heading into the summer with a shirt sponsor, a clear drive to sell season tickets (with a savvy discount for the existing supporters) and a new home shirt launched and up for sale. Again, fans of other clubs probably look on from afar with amazement that these things are such a big deal but, alas, that's where we're at. The tone and frequency of the promotional emails I began to receive after Gordon's appointment can only have helped to boost attendances and demonstrated a much-needed professionalism.

Marinakis' words were also encouraging. Yes, he clearly wants to get to the Premier League but he made no daft promises about when we might achieve a return to the top flight and he appeared to have understood the scale of the challenge if we're to match his ambitions.

On the playing side of things we have a manager and director of football in place who have a good understanding of the strengths and weaknesses of the current paying squad - as well as an appreciation of what is needed to succeed in this division. Both seem to have been drafted in with a fair bit of input from the new Greek ownership, meaning that we won't have to go through more managerial upheaval now that we're under new ownership (something that completely ruined Birmingham's 2016/17 campaign).

You only need to re-wind 12 months to appreciate what a difference this all makes. While we might have ended the campaign on a mild high - with a joyous returning goal from Britt Assombalonga - we went into the summer with no manager, no CEO, no scouting network and no plan to recruit new players as we emerged from a long transfer embargo. The summer was dominated by the attempted takeover - by Marinakis - and we were left with a slightly haphazard attempt to embrace a new continental style managerial structure with Philippe Montanier and Pedro Pereira, which was doomed to fail while Fawaz remained at the helm.

This time, we have a manager and director of football who don't need time to adjust to the division and the time and infrastructure required to have a more strategic approach to the transfer window. None of that means success is certain - but we've witnessed what happens without these foundations in place.

Indeed, we've all seen that the general off-field failure of the Fawaz era completely undermined any of his stated ambitions on the pitch. I've long thought that, no matter what we've seen in the last couple of seasons, we're further away from being a Premier League outfit off the field than we are on it.

Marinakis' statements seem to show that, while he knows he can't guarantee becoming a Premier League team next season, he can put in place the foundations that mean we start to look like a Premier League club in waiting off the field. He's reaching out to the wider community to listen to fans, businesses and academics in the city - rather than just seeing what people are saying on Twitter - and wants to bring former players 'into the tent'. You'd imagine that's not just a sop to the fans - but also a smart PR move to involve people with a big media profile who could otherwise end up being vocal critics.

Some fans, rightly, are nervous about the allegations previously levelled against Marinakis. Indeed, it does appear that questions about his activity in Greece got in the way of him buying the club last year. We shouldn't condemn someone who hasn't been, to my knowledge, found guilty of an offence but nor should we ignore the need for some caution amid the joy of Fawaz's departure.

The Fawaz years ought to have taught us not to take everything we're told at face value and to challenge the club to deliver on its promises. While what we've seen so far has undoubtedly been impressive, it's still worth being vigilant with the people in charge. Through the advisory council, fans have the opportunity to have a voice and this needs to be used in a constructive way. Fans can be critical where necessary while still being supportive of the club and treading this fine line well could be as key to the long-term success of this new regime as anything else.




Still, while we shouldn't allow ourselves to get completely carried away, there are plenty of reasons to feel positive. We have the right manager (who wants to play attractive football) and the beginnings of a good squad who, together, managed to just about secure our status in the second tier. They will be supported by a director of football with a track record for astute buys and a football club that looks set to be operating on a professional footing at long last.

Next season won't be easy. All three relegated clubs should be strong at this level, Sheffield United and Bolton should be better than Wigan and Rotherham and the likes of Villa, Derby, Leeds and Cardiff will all be expecting to come stronger. The target for the club, as Marinakis says, has to be to be better than last season. That means we're likely to need to improve substantially even to make modest gains in our league standing.

We've got a long way to go to get where we want to be but, for now at least, we should be buoyed by the fact that everything is in place to at least start the journey. Let's hope that this time next season we're even more optimistic about the future of the club.

No comments: